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Fully Signal vs Maya Mobile: Consumer Unlimited eSIM vs Your Own Brand
Maya Mobile is a consumer travel eSIM brand known for marketing unlimited data plans to travellers. Fully Signal is a white-label wholesale platform: businesses sell eSIM data — fixed and unlimited where available — in 210+ countries under their own brand and at their own prices. Travellers can buy from Maya Mobile; businesses that want their own eSIM product use Fully Signal.
In this article
Maya Mobile is one of several consumer brands that market unlimited travel data. If you run a travel or tech business, should you recommend a brand like it — or offer your own eSIM?
Quick comparison
| Maya Mobile | Fully Signal | |
|---|---|---|
| Type | Consumer travel eSIM brand | B2B white-label wholesale |
| Brand shown | Maya Mobile | Yours |
| Plans | Known for unlimited plans | Fixed-data and unlimited where available |
| Pricing | Consumer retail | Wholesale; you set retail |
| Integration | Consumer app/site | REST API, webhooks, sandbox |
| Customer | Maya Mobile's | Yours |
Unlimited is a feature, not a business model
Unlimited plans are great for heavy users — but every unlimited travel plan has conditions, such as daily high-speed allowances or hotspot rules (unlimited explained). A business that sells only unlimited will over-sell to light users and under-explain to heavy ones.
A white-label catalogue lets you match the plan to the traveller: a fixed 5 GB plan for a long weekend, unlimited for a remote worker, a regional plan for a road trip.
What you get as a Fully Signal partner
- 210+ countries and regions, country, regional and global plans
- Fixed and unlimited plans where available
- QR codes in your brand and white-label install pages
- Tiered wholesale prices (pricing)
- API + webhooks + sandbox for automation
- No minimums, no contract, prepaid balance
Matching plans to travellers: an example catalogue
Here is how a travel brand might build its offer on Fully Signal instead of selling one unlimited plan to everyone:
| Traveller | What they do | What to recommend |
|---|---|---|
| Weekend in Rome | Maps, messaging, photos | Italy 3–5 GB, 7 days |
| Two weeks in Thailand | Social, video, ride-hailing | Thailand 10–20 GB, 30 days |
| Remote worker in Bali | Video calls, hotspot | Large or unlimited plan (check hotspot rules) |
| Europe road trip | Navigation across borders | Europe regional plan |
| Business trip, New York + Toronto | Email, calls, hotspot | USA & Canada plan |
Each traveller pays for what they need, which means fewer complaints, better reviews and more repeat purchases. Pricing strategy.
Explaining "unlimited" without losing the sale
- Put the condition next to the word: "Unlimited — full speed up to the daily allowance"
- Say what still works after it: messaging and maps usually remain comfortable at reduced speed
- Offer the fixed plan as the value option for light users
FAQ
Is Fully Signal an alternative to Maya Mobile for businesses?
Yes. Businesses use Fully Signal to sell eSIM data under their own brand instead of referring customers to a consumer brand.
Does Fully Signal have unlimited plans?
Yes, for destinations where they're available, alongside fixed-data plans.
Can I resell Maya Mobile eSIMs?
Check Maya Mobile's current partner terms. Fully Signal is designed for reselling with white-label delivery as standard.
Which is better for a travel app?
For an app that wants eSIM inside its own experience, a white-label API like Fully Signal's fits better than linking out to another brand.
