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- How Much Does It Cost to Run an eSIM Store? Every Cost Explained
How Much Does It Cost to Run an eSIM Store? Every Cost Explained
Running your own eSIM store costs a monthly package fee (from €50 with Fully Signal's Build Your Own Store), the wholesale price of each eSIM you sell, and your payment provider's card fees. Hosting, SSL, maintenance and updates are included, and Growth and Unlimited include a free domain. There is no commission on your sales, so everything above the wholesale price and card fee is your margin.
In this article
Before you open a shop you want to know the full bill. Here is every cost of running an eSIM store, and how to work out when it pays for itself.
The four costs
| Cost | How much | Notes |
|---|---|---|
| Store package | €50, €150 or €499 a month | Trial, Growth or Unlimited |
| eSIMs sold | Wholesale price per eSIM | Paid from your prepaid balance |
| Card fees | Your Stripe rate | Charged by Stripe, not by us |
| Marketing | Up to you | Ads, content, partnerships |
What you don't pay for: hosting, SSL certificates, security, updates, maintenance, a developer, a commission on your sales. Growth and Unlimited also include a free domain, registered and renewed while your package is active.
The packages
| Package | Monthly fee | eSIMs sold a month | Free domain |
|---|---|---|---|
| Trial | €50 | Up to 20 | No |
| Growth | €150 | Up to 500 | Yes |
| Unlimited | €499 | No limit | Yes |
Every package has every feature. The only differences are the monthly sales limit and the free domain.
Break-even: a simple formula
Package fee ÷ average margin per eSIM = eSIMs a month to break even.
Average margin = your retail price − wholesale price − card fee. The examples below use an illustrative €8 average margin:
| Package | Fee | eSIMs to break even (at €8 margin) |
|---|---|---|
| Trial | €50 | about 7 |
| Growth | €150 | about 19 |
| Unlimited | €499 | about 63 |
Everything you sell above that is profit. If your margin is higher, for example on regional or long-validity plans, you break even sooner. See how to price eSIM plans and how much you can earn reselling eSIMs.
Compared with building a store yourself
A custom shop on the eSIM API has no monthly fee from us, but you pay for development, hosting, a checkout, email delivery and ongoing maintenance. For most small and mid-sized brands a hosted store is cheaper for the first years. More in hosted eSIM store vs custom build.
FAQ
Is there a setup fee for an eSIM store?
No. You pay the first month of your package by card, and the partner account is free.
Is there a contract?
No. The store renews monthly by card. Cancel any time and it stays online until the end of the month you paid for.
Do I pay for the eSIMs in advance?
You keep a prepaid balance, and each eSIM sold is paid from it at its wholesale price. Switch on auto top-up so the store can always deliver.
Does Fully Signal take a commission on store sales?
No. Your customers pay you through your own Stripe account; there is no commission.
