How to Bundle eSIM With Travel Packages (and Raise Basket Value)

Data is now as essential to a trip as the transfer from the airport. Travel sellers who bundle eSIM with travel packages raise basket value, cut "my phone doesn't work" calls from the destination and give travellers one more reason to book direct.

Included or optional? The two bundle models

Many travel brands use both: data included on premium packages, optional on the rest.

Step 1: Map one plan to each package

Choose the eSIM from the package's destinations and duration:

For multi-country trips, a regional plan is usually simpler than several country eSIMs — see regional vs country plans.

Step 2: Choose a pricing model

• Hidden in the package price. Simplest for the traveller; you absorb the wholesale cost.
• Shown as "Data included". Turns the eSIM into a visible selling point.
• Priced add-on. List it as an extra with its own margin.

Because Fully Signal charges no commission and no monthly fee, your cost per bundle is just the wholesale price of the plan. Work the numbers with our margin guide.

Step 3: Deliver at the right moment

Timing affects whether travellers actually install the eSIM:

1. With the booking confirmation — the eSIM is part of the trip from day one.
2. A reminder 3–7 days before departure with install steps.
3. On the day before travel — "install now on Wi-Fi, switch on when you land".

The install page detects iPhone or Android, offers one-tap installation where supported and works in 8 languages, with your branding. Read how travellers install an eSIM.

Step 4: Automate it (optional)

If your booking engine has an API, issue the eSIM automatically when a package is confirmed:

• Booking confirmed → order the mapped plan through the REST API
• Store the eSIM details with the booking
• Webhook updates show when it is installed or used (eSIM webhooks)

Build and test the flow in the free sandbox before going live — see sandbox testing.

Step 5: Handle cancellations

Trips get cancelled. An eSIM that was never installed and used no data can be refunded to your balance within the refund window, so bundling does not lock you into cost for trips that do not happen. More in eSIM refunds.

Measure the bundle

Track these from your statements and order history:

• Attach rate — share of bookings with an eSIM (for optional add-ons)
• Install rate — share of bundled eSIMs actually installed
• Top-up rate — travellers who buy more data mid-trip (top-ups explained)
• Support contacts about connectivity before and after launch

FAQ

What does it mean to bundle eSIM with travel packages?

It means including a mobile data eSIM for the destination as part of a holiday or trip package, either in the price or as an optional extra, delivered with the booking.

Should the eSIM be included or optional?

Include it on premium, group and all-inclusive packages where it raises perceived value; offer it as a priced add-on on budget packages.

Which eSIM should I bundle with a multi-country tour?

A regional plan that covers every country on the itinerary, so the traveller installs one eSIM for the whole trip.

What if the traveller cancels?

An unused eSIM — never installed, no data used — can be refunded within the refund window. Installed or activated eSIMs cannot.

Will travellers see the supplier's brand?

No. With Fully Signal, QR codes carry your logo and colour and the install page shows no supplier name.